“MANÍ LORD OF THE KING” Premiered

The new campaign from Maní King is the first animated series designed for prime time in Argentina.

Maní King launched its new advertising campaign with a completely innovative format: Maní Lord of the King, an animated series consisting of four seasons that combines epic adventures with the characteristic humor of cartoonist Alexis Moyano. This proposal becomes the first series of its kind specifically designed to be aired during television slots in prime time.

Before the premiere, the campaign generated anticipation with a preview on digital platforms, social media, and streaming services. Influencers from the series world joined in to amplify the message and position it as content worthy of any entertainment platform.

"This campaign allows us to continue building a brand that is close, creative, and with a clear differential. The media strategy was key to surprise narratively and gain massive visibility," stated the Prodeman team.

The proposal includes actions on radio, public spaces, social media, and even murals in the Buenos Aires neighborhood of Palermo, consolidating Maní King as a leader in the snack and peanut butter segment in Argentina.