PRODEMAN PRESENTED ITS NEW INSTITUTIONAL VIDEO

The piece was presented in front of more than 650 collaborators during the year-end party and proposes a new way to tell the identity, history, and value chain of the company.

Prodeman presented its new institutional video during the company's year-end party, where over 650 collaborators were able to see for the first time a production developed to tell the story, identity, and the dimension achieved by the company.

With peanuts as the protagonist, the piece traverses a value chain that begins in the field and continues through industry, technology, energy generation, and food development. The goal was to show how different activities connect within the same model that seeks to add value from the origin and fully utilize every part of the raw material.

The project began long before filming. The construction of the concept and the script involved defining which aspects could best represent Prodeman and how to condense a story of more than four decades into a few minutes. From there, processes, locations, and teams were selected to bring that narrative to images.

"The challenge was not to tell everything Prodeman does, but to find what was behind all that and why it could be significant for very different audiences. From the script, we sought an idea that connected the origin, the people, and that way of transforming that runs through the company. When we found that thread, we stopped thinking about an institutional video and started building a story," explained Luis Bari, a member of Prodeman's Communication team.

That the first projection was in front of the collaborators themselves was also part of that spirit. Before becoming a piece to present Prodeman to clients, institutions, and other audiences, the new institutional video was shared with those who are part of the company and make every stage of that chain possible.

The production was carried out together with Media Group, based on a joint effort with the Prodeman team to translate the concept, script, and identity of the company into an audiovisual piece that seeks to represent, in just a few minutes, much more than a product.

A story that starts with a peanut but tells everything Prodeman has built from it.