WANDA AND THE CAMPAIGN THAT MADE THE WHOLE COUNTRY TALK

Wanda Nara's participation in "Proudly Peanut Lovers" put Maní King on everyone's lips.

The latest campaign from Maní King demonstrated that humor, identity, and timing can turn a food brand into the protagonist of national conversation. With Wanda Nara's involvement, "Proudly Peanut Lovers" went viral within hours and achieved record numbers for the snack sector on digital platforms: over 14 million views, thousands of shares on social media, and coverage in media outlets across the country.

The campaign was conceived alongside Infinity Media and combined creativity, offline and digital media, with a contextual reading that enhanced its impact without losing authenticity. In just 24 hours, Maní King's Instagram account surpassed 100,000 followers, and the impact crossed platforms like X, TikTok, Instagram, and streaming programs.

"This action was part of a strategy designed to amplify our message from a genuine place. Wanda's participation happened organically and helped enhance what we have been building as a brand," said Rocío Zabala, a member of the Marketing and Sales team at Prodeman.

With an irreverent and local tone, "Proudly Peanut Lovers" managed to make peanuts a symbol of identity. And as always, from the heart of Córdoba, Maní King shows once again that it is not just about a snack: it is about telling a story that more and more people want to share.