INNOVATION WITH THE MANÍ KING SEAL

Prodeman launches Argentina's first peanut butter fortified with vitamins and minerals under the name "VITA+".

August arrives with news on the shelves: Maní King presents VITA+, a new version of its classic peanut butter, now enriched with essential vitamins and minerals. The product, developed entirely by the Prodeman team, is the first of its kind in the country and marks a new milestone in the innovation and value-added strategy.

With the same texture and flavor that characterizes the brand, VITA+ comes in a 350 g jar and incorporates vitamins B3, B12, D, and E, as well as magnesium and zinc. It is also free of seals, making it a nutritious, rich, and accessible option for daily consumption.

This launch is the result of collaborative work between the Research and Development, Processed Product Plant, and Marketing & Sales teams. A synergy that expresses the company's commitment to creating foods that combine origin, quality, and innovation.

"It's not just about making products, but about anticipating what’s coming. With VITA+, we add nutrition without sacrificing flavor, maintaining the essence of a noble food like peanuts, but with a plus that responds to the new demands of consumers," highlighted the development team.

Maní King VITA+ is now available in supermarkets across the country. A new example of how Prodeman transforms a natural raw material into a functional food, designed to continue growing alongside the consumer.