PROUDLY MANISEROS

The new campaign from Maní King plays with double meanings and highlights the place of peanuts in popular culture.

Maní King presented its 2025 advertising campaign under the slogan "Proudly Manisero," a proposal that humorously reinterprets a phrase commonly used in Argentine slang.

The initiative began with a digital teaser that sparked intrigue on social media: Martín "el Trinche" Dardik (Luzu TV) and Lucila "la Tora" Villar (former Big Brother) publicly confessed to being "maniseros," prompting conversations among users, streamers, and media outlets.

Following this buzz, the brand launched a comprehensive campaign on television, radio, public spaces, and digital platforms, reclaiming the everyday connection people have with peanuts. Maní King emphasized that the goal was to proudly embrace the term and connect with the audience from an authentic, fun, and popular place.

With this action, Maní King re-establishes itself as a leader in creativity within the snack segment, reinforcing its closeness to consumers and its presence in media across the country.